In the pursuit of happiness, the avenues chosen by different generations often reflect evolving societal […]
Our recent study tackles life's age-old questions: Health, wealth, or wisdom - which is the ultimate preference? Is happiness a personal choice or circumstance-dependent? Does money hold the key to life's fulfillment, or is there more to it? What brings joy to Southeast Asians, and what triggers them? Our research delves into these fundamental inquiries, examining how perspectives on these matters differ across generations and cultures.
Insights Report: Healthy, Wealthy, or Wise? A Cross-sectional Analysis of the Pursuit of Happiness in Southeast Asia
The pursuit of happiness is a universal aspiration, and understanding the factors influencing it isn’t just a point of interest but is crucial for greater societal well-being. This insights report delves into the findings of our study conducted across ASEAN that sheds light on Southeast Asians’ sentiments towards happiness, what they see as the crucial ingredients for it, and what they perceive as standing in their way of a better life.
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The age-old adage, “money can’t buy you happiness,” echoes across cultures and generations, underscoring the […]
In a world filled with diverse aspirations and dreams, the quest for happiness endures as […]
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Five in Fifty (Video)
What do Southeast Asians consider the key factors to health and longevity? Our FiveinFifty gives you some clues in double-quick time.
Healthy, Wealthy, or Wise? - Insights Report Full Infographic (PDF)
Do life priorities change as one gets older? Explore Southeast Asians' divergent paths to health, wealth, and wisdom.
Dollars over Dalliances (Static Image)
Our Gen Z findings in Southeast Asia reverberate across India's younger generation as well. Are Asian youth aligned in their core priorities?
Dollars Over Dreams (PDF)
What do 73% of Gen Z Singaporeans think is key to a good life that 0% (yes, you read that right!) of seniors agree with? Our article has the answers.
Advice for a Happier Life (PDF)
From letting go of worries to cherishing precious moments, discover the keys to a more fulfilling life, as Southeast Asians share their wisdom for happier tomorrows.
The Southeast Asian Satisfaction Quotient (PDF)
Ask a bunch of people about what makes them happy—or angry—and the answers are likely to be as different as the people themselves. But Southeast Asians have some common joys and frustrations which we uncover.
The Currency of Happiness (PDF)
Our take on the eternal, age-old question: "Can Money Buy Happiness?" and how cultural and generational perspectives on it differ.
Ingredients of a Good Life (PDF)
Our first article in this series traces the factors and philosophies behind Southeast Asians’ pursuit of happiness.
'Healthy, Wealthy, or Wise?' Preview (PDF)
Previewing our latest study unveiling the stories behind the smiles and frowns of Southeast Asians as they journey through life's ups and downs.
World Heart Day (Static Image)
This year’s theme is to get to know our hearts better than ever before. Because in a world where heart smarts are scarce, only greater knowledge can put us in the best position to care for our beating wonders.
Tap into the smartphone behaviours, patterns, and perceptions in Southeast Asia. From time spent on devices and addiction to impact on children's education and overall mental health to where the ultimate responsibility lies when it comes to regulation—parents, schools, or governments—we delve into a host of areas and discuss the way forward in an increasingly digital-driven world.
Insights Report: Unboxing the Smartphone Dilemma - Examining the Digital (Dis)Connect Across ASEAN
Our comprehensive insights report delves into not just the habits and behaviour around smartphone usage, but also the advantages and drawbacks Southeast Asians perceive towards their devices, their impact on mental well-being, considerations for children's smartphone access, and the broader policy implications — including the role of educators, social media companies, and governments in this evolving landscape.
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In today’s digital age, smartphones have become ubiquitous in the lives of both adults and […]
In today’s hyper-connected world, smartphones have become more than mere gadgets; they serve as digital […]
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Five in Fifty (Video)
The top 5 insights in 50 seconds from our latest smartphone study across Southeast Asia.
Rising Myopia Among Singaporean Children (Static Image)
Are we being short-sighted when it comes to our smartphone use? Experts say it's damaging not just our eyesight but our social skills as well.
Unboxing the Smartphone Dilemma - Insights Report Full Infographic (PDF)
What do younger and older generations agree on when it comes to smartphone usage? Practically nothing!
Smartphones in Education (Static Image)
Do you think kids should be able to bring their smartphones into the classroom? Southeast Asians are split on this question, with 55% in favour and 45% against.
Smartphones and Parental Control (Static Image)
Are smartphones a boon for children's learning or a pocket-sized distraction? We weigh in on the debate.
When is the Right Time for Kids to Own Smartphones? (PDF)
Ever wondered what Southeast Asians consider the right time for kids to own smartphones? We've got the answers.
Smartphone Perceptions and Habits (PDF)
How do Southeast Asians across age groups feel about their smartphone use? We find this out and much more.
Unboxing the Smartphone Dilemma Preview (PDF)
Previewing our tech-oriented study wherein we deep dive into the hyper-digital world of Southeast Asia.
Dive into the dynamic mental health landscape of Southeast Asia, where we uncover the key drivers of both good and bad mental health. Gain a deeper understanding of how poor mental health is impacting workplaces, how digital addiction is affecting the youth, and discover what Southeast Asians are seeking from their workplaces, schools, societies, and themselves to improve their well-being.
Insights Report: Unmasking Mental Health in Southeast Asia - Inside the Minds of Southeast Asians
This report offers a holistic view of mental wellness within the region highlighting the challenges, perceptions, and coping strategies of its people, and the way forward for all stakeholders, from those seeking assistance to those giving it.
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As people navigate the challenges of their personal and professional lives in today’s ultra-competitive world, […]
In a world where the boundaries between work, life, and finances continue to blur, the […]
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Five in Fifty (Video)
Check out our latest FiveinFifty to learn some eye-catching cultural differences towards mental health in Southeast Asia.
Unmasking Mental Health in SEA - Insights Report Full Infographic (PDF)
A region-wise breakdown of what's on the minds of Singaporeans, Malaysians, Filipinos, Thais, Vietnamese, and Indonesians.
Role of Governments in Mental Health (PDF)
What role – and to what extent – should governments play in protecting the mental health of its citizens?
Seeking the Wisdom of the Community! (PDF)
We spoke to over 9,000 respondents across Southeast Asia to uncover the secrets to good mental health advice.
World Suicide Prevention Day (PDF)
Is there still a stigma around seeking help for mental health concerns? Our survey results are a wake-up call for society.
The Power of Friendship in Mental Wellness (PDF)
In the intricate landscape of mental health, friends emerge as unsung heroes. But what about other forms of support?
Work Pressure Weighs Heavily on SEA (Static Image)
Southeast Asians are clearly stressed at the workplace and our findings corroborate this. What are the other concerns?
Money Matters (Static Image)
While money issues are on the minds of most Southeast Asians, several other stressors are present too. Find out which ones in the visual above.
Mental Health Study Preview (PDF)
A preview into the key findings of our recent study on Mental Health!
The Q22024 ASEANScan update (July 2024) reveals the second edition of the HorizonASEAN report, which measures what matters to Southeast Asia, as well as a wealth of insights on regional sentiment - ranging from customer experience to views on same-sex marriage and much more.
HorizonASEAN Report: Measuring What Matters to Southeast Asia
With a media landscape as complex and dynamic as Southeast Asia's, it has become ever-more important for stakeholders within the news domain - such as leaders of news organisations, editors, journalists, content strategists and advertisers, among others - to get a grasp on the habits, preferences and expectations of their audiences. This report covers it all.
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To gauge the sentiments across ASEAN, our latest Blackbox-CINT ASEANScan study surveyed over 3,000 respondents from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. This article delves into the relationship between the people and their governments, focusing on the environmental issues that ASEAN citizens believe should top their governments' priority lists and how well public policies align with these concerns. On the consumer side, we also explore whether citizens of the region align their spending with their sustainability beliefs, effectively voting with their dollars.
The article discusses the growing importance of Customer Experience (CX) as a key differentiator for businesses in the digital age, where numerous automated service channels exist. It highlights the value of human interaction in customer service, drawing insights from a study of over 3,000 respondents across six ASEAN countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Find out more on the future of customer experience.
Explore the evolving landscape of same-sex marriage support across Southeast Asia in our latest ASEANScan study. With Thailand leading the way, discover how cultural shifts and legislative changes are shaping public opinion in a region traditionally seen as conservative. From Vietnam's growing openness to Singapore's cautious progress, delve into the complexities and future prospects for LGBTQIA+ rights across ASEAN.
As Southeast Asia's economies evolve, understanding economic sentiment and cost-of-living adjustments is crucial. We surveyed over 3,000 people in Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Indonesia. Our Blackbox-CINT ASEANScan reveals key patterns in economic outlook and consumer behavior. This article explores how perceptions of financial conditions and rising living costs are impacting the region.
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Climate Change in Southeast Asia: Rising Temperatures Reflect Rising Demands for Sustainable Action (PDF)
In our latest Blackbox-Cint hashtag#ASEANScan study, we dive deep into the environmental priorities of Southeast Asians, and the results are clear: citizens are demanding bold moves from their governments and businesses to tackle the climate crisis.
Human Hands or Tech Touchpoints: Who’s winning the CX battle? (Static Image)
In a digital world full of chatbots and self-checkouts, is the human touch still key for the best Customer Experience (CX)? Our latest ASEANScan study probed the CX preferences of over 3,000 respondents across Southeast Asia to find out.
Love & Legislation: Is Southeast Asia Ready for Same-Sex Marriage? (Static Image)
In June 2024, Thailand became the first country in the region to pass a same-sex marriage bill, sparking discussions across ASEAN. As always, we sought to get straight to the heart of the matter with contemporary insights, and ASEANScan reveals that support for same-sex marriage across ASEAN is nearly double the level of opposition.
On Guard: Cybersecurity Sentiment Across ASEAN (Static Image)
In the past year, several notable large-scale cyber crises – from data breaches in Malaysia to ransomware attacks in Thailand and Singapore – have brought the issue of national cybersecurity into focus. Through hashtag#ASEANScan, we surveyed 3,000 Southeast Asians to get a grasp on cyber confidence in the region.
Slim Chance or Fighting Fit (PDF)
Southeast Asians weigh in on weight loss meds. Will you be popping the pills or sticking to the treadmill to fit the fat?
Measuring Financial Confidence Across ASEAN (PDF)
Who's thriving and who's diving? Find out more.
Feeling the Pinch from Rising Costs? You're Not Alone. (PDF)
Our Q22024 ASEANScan study found tha t97% of ASEAN consumers have adjusted their spending habits to cope with inflation and cost of living. Find out the top 3 strategies employed by consumers to manage increased living costs.
SEA tunes in: Who's got gold on their minds this Olympic Season (Static Image)
As all eyes turn to the opening ceremony of the Paris Olympics 2024 later today, find out what our latest ASEANScan Q2 findings show.
Download our HorizonASEAN Report now! (Static Image)
Our latest HorizonASEAN report has just dropped! Download it for free now!
ASEANScan: July 2024 Teaser 2 (PDF)
Here are more teasers from our ASEANScan Q2 findings, what do thousand of respondents in six countries across the region feel about same-sex marriage?
ASEANScan: July 2024 Teaser 1 (PDF)
Blackbox and Cint are back with the freshly-minted Q2 findings of ASEANScan to answer questions like where do they find the best CX. Find out more.
Our April 2024 update of ASEANScan introduces the inaugural HorizonASEAN report, and reboots our study to provide decision intelligence on what matters to Southeast Asians in the domains of finance, consumerism, tech & AI, health, and the media. Explore more below.
HorizonASEAN Report: Measuring What Matters to Southeast Asia
This report is a unique quarterly tracking index on the personal priorities of Southeast Asians and their perceptions of national performance in the five essential dimensions of AI, Sustainability, Healthcare, the Economy, and Defence & Security. It is the first edition, and is born from decision intelligence by Blackbox and Cint, as part of their quarterly ASEANScan studies.
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As AI becomes more prevalent across sectors, robust governance is essential. Singapore's Model AI Governance Framework leads the way, addressing key concerns from accountability to security. Explore how this framework aligns with regional perceptions and what it means for the future of AI in Southeast Asia.
Discover how Singapore's pioneering AI Governance Framework leads the way in shaping the future of AI technology and governance standards across Southeast Asia, as we shed light on its role in fostering trust and setting regional benchmarks.
Microsoft's ambitious plan is set to transform the workforce landscape in ASEAN by focusing on four key areas: creating an inclusive, AI-ready workforce, bridging the cybersecurity talent gap, enhancing AI skills among developers, and empowering non-profit organisations to leverage AI for social impact.
For most people, financial services have become an almost exclusively digital domain, with fewer and fewer consumers banking over phone calls or visiting an actual office. This does raise a question, however, as to what we feel safer doing. Which tasks and functions create more stress than others?
To explore the current state of trust and safety concerns among Southeast Asian consumers regarding online financial services and AI, we spoke to over 3,000 respondents across Singapore, Malaysia, Philippines, Thailand, Vietnam, and Indonesia.
How are Southeast Asians envisaging the future? This commentary explains how and why Blackbox conceived of the HorizonASEAN polling mechanism to help decision makers figure out the answer that exact question.
ASEANScan is a quarterly study undertaken by Blackbox Research and Cint. 3,000 respondents between the […]
In the dynamic markets of Southeast Asia, where diverse cultures intersect with rapid digitalisation, understanding […]
Understand Asia with Blackbox’s Decision Intelligence For over two decades, Blackbox has been at the […]
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Five in Fifty (Video)
We’re back with another round of data in our most digestible format yet – five in fifty. From health to artificial intelligence, these are the top five picks from our recent ASEANScan with Cint.
AI in Hospitals and Healthcare (Static Image)
GenAI is poised to revolutionise healthcare, offering a glimpse into a future with improved diagnostics, personalised medicine, and efficient drug discovery. This powerful technology can analyse vast datasets, identify patterns, and even generate new data, leading to breakthroughs in areas like medical imaging analysis and biomarker discovery.
No AI addiction! (Static Image)
Despite all the hype around Artificial Intelligence (AI) – and a lot of it for good (and some not-so-good) reasons – our recent ASEANScan with Cint shows that Southeast Asians haven’t taken to it in a massive way yet. Only 19% say they routinely use generative AI services, with most admitting to using it only occasionally. They do, however, have clear opinions on whether they fear or welcome AI in the various domains of their lives.
𝗛𝗼𝘄 𝗱𝗼 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮𝗻𝘀 𝘀𝘁𝗮𝘆 𝗳𝗶𝘁 𝗮𝗻𝗱 𝗳𝗮𝗯𝘂𝗹𝗼𝘂𝘀? (PDF)
When it comes to health, Southeast Asians are not just passengers on the wellness wagon but rather enthusiastic drivers, navigating towards a healthier, happier future, one step - or multivitamin - at a time. Find out the top 10 ways they stay healthy.
𝗛𝗼𝘄 𝘁𝗼 𝗪𝗶𝗻 𝗕𝘂𝘆𝗲𝗿𝘀 𝗮𝗻𝗱 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗣𝗲𝗼𝗽𝗹𝗲 (PDF)
Southeast Asians love to shop, but ever wondered what influences all their purchasing decisions? Friends? Family? Influencers? Or plain old advertising? We find out.
How Southeast Asians Shop: Do we prefer to get in line, or go online? (PDF)
Discover the preferred ways of shopping (online vs offline) among Southeast Asians across a host of categories, from personal care and entertainment to jewellery and home decor.
𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝗔𝗦𝗘𝗔𝗡 𝗥𝗲𝗽𝗼𝗿𝘁! (PDF)
HorizonASEAN focusses on the personal priorities of Southeast Asians and their perceptions of national performance in five essential areas: AI, Sustainability, Healthcare, Economy, and Defence & Security.
ASEANScan: April 2024 Teaser 2 (PDF)
How do Southeast Asians perceive the US move of banning TikTok? We find out.
ASEANScan: April 2024 Teaser 1 (PDF)
What do Southeast Asians think about the Taylor Swift-Singapore Government exclusive deal?