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Why the Human Touch Still Matters When it Comes to CX

The article discusses the growing importance of Customer Experience (CX) as a key differentiator for businesses in the digital age, where numerous automated service channels exist. It highlights the value of human interaction in customer service, drawing insights from a study of over 3,000 respondents across six ASEAN countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Find out more on the future of customer experience.


Category: ASEANScan: July 2024
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Digital ASEAN: Regional E-shoppers Demand Better From Platforms

Many sectors took a body blow during the COVID-19 pandemic, and while rising inflation may […]


Category: Other Studies
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12.12 Sale in Southeast Asia: What Are Shoppers Looking for in a Sale?

As 2022 reaches its inevitable end, the final iteration of the monthly sales has come. […]


Category: All Other Studies