
The article discusses the growing importance of Customer Experience (CX) as a key differentiator for businesses in the digital age, where numerous automated service channels exist. It highlights the value of human interaction in customer service, drawing insights from a study of over 3,000 respondents across six ASEAN countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Find out more on the future of customer experience.
Category: ASEANScan: July 2024

Many sectors took a body blow during the COVID-19 pandemic, and while rising inflation may […]
Category: Other Studies